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We’ll take more care of you.
This slogan seen on a British Airways billboard makes a memorably odd cameo in Moonraker after James Bond and Dr. Holly Goodhead escape captivity in a moving ambulance on a hilly road in Rio de Janeiro. Sending a henchman on a stretcher straight into the ad model’s smiling mouth like… Read More →
Filed Under: Moonraker -

Impregnable?
James Bond’s dry one-word jab at Ernst Stavro Blofeld in You Only Live Twice is wit in its most lethal form. By calmly recycling Blofeld’s own boast about the control room’s supposed invulnerability, Bond punctures the moment like a verbal pin to Blofeld’s inflated ego. It’s understated and smug at… Read More →
Filed Under: You Only Live Twice -

Table two. Plays like a real jerk-off.
Bond’s blackjack run in Licence to Kill is immediately flagged by the pit boss, who dismissively labels him a “jerk-off” while reporting to Sanchez. The insult feels misplaced, since Bond isn’t causing trouble and is a high-roller, confidently backing five $10,000 hands and dropping a quarter million dollars without hesitation.… Read More →
Filed Under: Licence To Kill -

Casino Royale’s Drinka Pinta Milka Day
The absurdly catchy British slogan “Drinka Pinta Milka Day” finds an unlikely pop-culture afterlife in the unofficial Bond spoof Casino Royale (1967), where it’s emblazoned across a remote-controlled, explosive milk truck sent to assassinate James Bond. Originally launched by the British Milk Marketing Board and Dairy Council to boost consumption… Read More →
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The souffle can’t wait
Kamal Khan in Octopussy is a deliberate blend of Bond villain archetypes. He displays a cultivated elegance at dinner with Bond and Magda with this comment on the souffle and is obsessed with rare antiquities. This echoes other refined villains like Dr. No and Hugo Drax, yet beneath that sophistication… Read More →
Filed Under: Octopussy -

Bond’s Golden Gun Anders violence is inappropriate
Roger Moore’s equivalent of Sean Connery’s infamous misogynistic “man talk” <butt slap> moment arrives in The Man With the Golden Gun, and it’s arguably worse. For some reason, Bond decides that physical coercion and not suave interrogation is necessary for Andrea Anders. Rather than using charm or strategy to extract… Read More →
Filed Under: The Man With The Golden Gun
