Although I’ve had both good and bad experiences with products from the official 007.com store, I’ve always noticed they carry a surprising number of items that feel completely out of reach for the average James Bond movie fan. Sitting well above the understandably expensive Daniel Craig signed memorabilia are a $6,000 fountain pen, a $4,000 backgammon set and, perhaps the biggest head scratcher of all, the Fabergé egg collection ranging from $20,000 to $216,000.

Not content with creating a $150,000-plus Octopussy inspired egg, which is admittedly more attractive than the one seen in the movie, they somehow stretched the collaboration further with a $216,000 Goldfinger inspired design. Unless I completely missed a Fabergé egg subplot in Goldfinger, that one feels especially forced. Surely they could have generated more revenue with a more reasonably priced option?

I can’t help but wonder how many of these are actually sold versus how many simply exist to generate a headline and reinforce the luxury branding. Who exactly is the target customer here, Kamal Khan?