The absurdly catchy British slogan “Drinka Pinta Milka Day” finds an unlikely pop-culture afterlife in the unofficial Bond spoof Casino Royale (1967), where it’s emblazoned across a remote-controlled, explosive milk truck sent to assassinate James Bond. Originally launched by the British Milk Marketing Board and Dairy Council to boost consumption after subsidy cuts raised prices, the cheery phrase becomes darkly comic when the truck misses Bond and instead obliterates a pursuing and hapless SMERSH agent named Jag.

In a movie that mostly plays as slapstick, the scene is actually a surprisingly sharp piece of visual satire, turning wholesome advertising and an innocuous vehicle into a weapon of dairy destruction. It’s a gadget/car hybrid that’s also arguably ahead of its time, foreshadowing later more “serious” Bond moments like Necros’ explosive milk delivery in The Living Daylights and Bond’s remote-controlled BMW in Tomorrow Never Dies.