Time For 007

James Bond movie musings. 007 words, 007 sentences. Twice daily at 10:07 AM/PM UTC.

New Bond should be “refreshed,” not “reinvented”

The difference may be semantic, but it matters. James Bond doesn’t need a reinvention, he needs a refresh. The 007 character, the Bond movie formula, and the traditions that have sustained the series for more than 60 years are not problematic. Bond should still be Bond. Keep his history, his flaws, his vices, his gambling, his drinking, his complicated relationships, along with M, Q Branch, and the familiar ingredients that make a Bond movie unmistakably Bond.

Every new Bond actor era naturally brings updates and a new perspective, but removing the franchise’s defining traits in pursuit of reinvention risks creating a character that is no longer James Bond.

Here’s hoping for a “refreshed” Bond in Bond 26 and not a “reinvented” one.

On This Day…

All other June 8th posts

June 8, 2026 – 10:07 PM UTC

In Diamonds Are Forever, Bond coyly reassures Tiffany Case that he’ll handle the fallout from her role in the diamond smuggling operation. It’s a classic Bond double entendre since Bond is literally on top her in bed and an amusing one at that, but it also feels slightly manufactured. Like several moments in the film’s…

June 8, 2025 – 10:07 PM UTC

They should have kept the acronym usage for the Spectre movie – Special Executive for Counter-intelligence, Terrorism, Revenge, and Extortion…it wouldn’t have caused any harm and would have been a nice nod to nostalgia.  Plus it would have been cool to see it stylized as S.P.E.C.T.R.E.