Here’s a headline that should give any Bond fan pause about Bond 26. Although it’s with the Telegrph, it’s true that indecision is not a creative strategy, and it’s one of the quickest ways to derail a new era of James Bond at a moment that demands clarity.

With a new 007 on the horizon, alignment matters more than ever. If Amy Pascal, Steven Knight, Denis Villeneuve et al. are pulling in different directions, Bond 26 risks collapsing under the weight of its own uncertainty. It’s a dark horse favorite for my “how they could fuck it up” series about Bond 26.

In the end it’s about choosing a direction and committing to it. They need a unified front and need to properly execute, and fast please!