Tiger Tanaka delivers this line in You Only Live Twice with his characteristic dry wit. The humor isn’t overt, but it lands effectively because it’s attached to one of the movie’s more memorable gadgets: the rocket-firing cigarette, aptly nicknamed the “baby rocket.” Bond himself punctures the moment by noting that Tanaka “sounds like a commercial,” a self-aware acknowledgment of Bond’s view of Tanaka’s product pitch.

As with the best Bond gadgets, the rocket cigarette isn’t introduced merely for novelty. It pays off decisively in the film’s climax during Bond’s confrontation with Blofeld, validating its inclusion as is tradition with most showcased gadgets. It’s a textbook case of maximum impact for minimal complexity, a straightforward idea that’s both practical and highly effective. Gadgets like this don’t need embellishment, and the future Bond movies would benefit from leaning more often into this simple gadget design.