This quip is delivered with impeccable dry wit by Pierce Brosnan in Tomorrow Never Dies. It’s one of the franchise’s most pointed one-liners not only because of its perfect timing, but also its poignancy.

Bond utters the line just after forcing one of Carver’s henchmen into the newspaper presses in a moment that plays as both a literal jab at the thug’s fate and a clever meta-commentary on the movie’s central villainous theme: manufactured disinformation used for global power. It’s one of my favorite quips, and lands with unusual resonance.